S3, E71: First Promotion Results


After a hefty bit of news and notes, I get into today’s promised discussion: Aisuru’s first real promotional event and the results (or lack thereof) and I try to figure out just what went wrong.

News & Notes:

  • Enjoying my week off! Getting some house work done giving my home office a thorough cleaning and unpacking another box of decorative things and finally displaying them.
  • Continuing to work on Deviations revision, finally! Though still slow as dirt, I got through chapter 2 and part of chapter 3.  I ended up taking events that were the second scene of the original 2nd chapter and making it a standalone chapter 2 so that I could more quickly have the first 3 chapters be our threesome back and back, more firmly dropping the reader into their realities now just before things changed; excited, just need to get less distractable!
  • Also finally accomplished another of my long-standing goals and gave my website a massive overhaul!
    • Now using the free version of the Customizr theme from Press Customizr, or rather a child theme of it. I mostly just did minor things, like center the top menu and make it wider, and put both my podcast and social links at the top with my own icons
    • The front page is more focused, and hopefully clean and clutter free.  A nice responsive design, it works well on mobile too. 
    • On the interior pages, the nav bar is now on the left instead of the right and I dropped the subscribe box as studies show it is rarely used. You can still subscribe to my newsletter, of course, via the button in the op menu – simple and easy to find. 
    • I also redid my subscribe page to tightened up the text and make it clearer why you might want to sign up.
    • And I tweaked the TLW logo and my signature bar, changing up the font for the show name to be more readable and to reduce the number of font jumps I do on my site 😀
    • There is also now a page available under My Stories talking about how to request review copies of my work
  • Discovered during the promo that Amazon has yet to successfully make a payment to my bank, even though I’ve had no trouble with CreateSpace or any other distributor. They are “working” on it, but apparently they can’t be bothered to notify you of failed payments or manually tell it to try again.  As such I have $9.84 in unpaid royalties from three of the European Amazon flavors still undelivered to me.
  • Aisuru was finally pulled from Scribd this week, as expected in their continuing jettisoning of all romance titles, but as I never had a “borrow” from them, it isn’t a huge loss for me. I just hope they don’t “accidentally” put all those pulled titles in their free area where they continue to allow pirated works to appear unless the legal owner has uploaded it to trigger their “filters” or you complain….

Main Topic:

Last week I ran the first real promotion for Aisuru, as in one where I actually did submissions to reader sites that sends readers deals in genres that might interest them and, in some cases paid money to do it.  As promised, this week I’ll share the results…or lack there of.

The promotion ran from July 6th through July 10th, with Aisuru’s normally $4.99 price knocked down to $1.99 across all platforms.  I submitted the promotion to 13 sites, mostly smaller ones have smaller numbers of review requirements (or none at all).  I realized too late that I should have probably spaced out the posting dates more, so most ended up being set for the 6th.  Two kept it on their site for multiple days:  Reading Deals until the 10th and Reader’s Hideaway for a full week.

Most of the promotion sites only highlighted the Amazon price, while one or two did all the links and none had All Romance eBooks which was a last-minute addition for Aisuru’s availability.

So what did the sales look like?  Well, before the promotion I had pretty much no sales in weeks across any platforms, so anything is better than nothing…right?

Platform July 6th
Pretty-Hot, Reading Deals, Awesome Gang, Readers’ Hideaway, BargainBooksy
July 7th
Reading Deals, Readers’ Hideaway
July 8th
Reading Deals, Readers’ Hideaway, PeopleReads.com, Booktasic
July 9th
Reading Deals, Readers’ Hideaway, BKnights
July 10th
Reading Deals, Readers’ Hideaway
Total Sales Total Earnings
Direct 0 0 0 0 0 0
Amazon (all) 3 1 2 2 2 10 $6.16
Kobo 0 0 0 0 0 0
iBooks 0 0 0 0 0 0
Google Play 0 0 0 0 0 0
Inktera 0 0 0 0 0 0
Nook 1 0 0 0 0 1 $0.80
All Romance eBooks 1 0 0 0 0 1 $1.19
TOTALS 5 1 2 2 2 12 $8.15
  • Total Copies sold: 12
  • Highest Amazon rank reached:  67,866 on July 10th  (previous at 2,246,612; back in steady decline since)
  • Total spent: $68.99
  • Earnings: $8.15

Amazon Sales Chart, July 6-10th

Amazon Sales Chart, July 6-10th

AmazonSalesRank

Amazon Sales Rank, June 20-July 14th

 

So what went wrong?

  1. The Cover:  while Aisuru’s cover is gorgeous in person, I finally realized that does not translate well into small thumbnails.  Indeed, when I added it to my KBoards signature, it became almost unreadable – and this is the size many people would see it at.  When I mentioned the poor sales so far during my promo, I got multiple responses confirming this suspicion.  So I changed the eBook cover a bit to make it more readable and such, but it was too late for it to have any impact on the sale.  I also didn’t want to change it too much to make it completely different from the print versions (and changing the print versions just isn’t in the budget)
  2. The Blurb: I have no feedback on this one, but I suspect my blurb still sucks for drawing people in.  I suck at blurbs, really I do. I’ve redone it multiple times, and continue tweaking it once a month or so, but so far with little results.  I may try posting it on KBoards for feedback.

Trying to Find the Bright Sides:

  1. I did have at least a few sales
  2. I did earn almost as much as I had since Aisuru’s release, and sold nearly twice as many copies.
  3. Didn’t have any returns!